Rebuild product growth.
Connect product decisions with business performance. Find a direction, focus investment, and turn it into execution.
Product leadership · Growth · Applied AI
I take stalled products and rebuild the growth engine.
I'm Max Dichter, a product executive and hands-on advisor working across AI-native platforms and marketplaces.
CPO / VP Product experience
$100M+ P&L and GM ownership
Current client sectors
HRTechHealthcareReal EstateInsurTechAdTech
How I help
Product judgment.
Hands-on execution.
Put AI to work.
Build useful experiments and real workflows. Learn where AI delivers value, where it falls short, and what it takes to ship.
Strengthen product leadership.
Align priorities, people, and operating rhythms. Match how your team works to what it needs to accomplish.
Career experience
Experience behind
the advice.
$100M+
Business ownership
At BOLD, owned product strategy and P&L, restoring double-digit year-over-year growth after a flat period.
$10M+
Incremental AI revenue
Led AI capabilities at BOLD that generated about 40% of new revenue for the year.
37 markets
From zero to acquisition
Helped scale SERVIZ as founding product leader, before its acquisition by Frontdoor.
Ideas from the work
A closer look at
how I think.
AI adoptionProduct leadershipTeam execution
Your AI strategy might be slowing you down
Small experiments build the judgment that planning alone cannot.
AI product management is more than prompts
Probabilistic products bring trust, evaluation, cost, and risk into the product manager's everyday work.
Match the process to the mission
Why I kept two teams on Scrum and moved a zero-to-one innovation team to Kanban.
Let's find the next move